Clara wears this Southwell dress to her art gallery opening, where she captivates the room with her chic and confident presence, effortlessly blending classic elegance with contemporary style.
The Southwell label, established in New Zealand in 1953, became renowned for its sophisticated women's fashion, particularly throughout the 1960s and 1970
Design Features of Southwell Dresses:
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Silhouette: Drop-waisted with a full skirt, creating a relaxed yet elegant profile.
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Neckline: Large pussybow ties, adding a touch of feminine flair.
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Sleeves: Bracelet-length, offering a refined and timeless look.
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Fabric: Luxurious polyester blends, providing both comfort and warmth, ideal for winter wear.
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Belt: Matching fabric belts to accentuate the waist, contributing to a flattering shape.
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Closure: Back zipper for ease of wear.
These elements combined to produce dresses that were both fashion-forward and suitable for the modern woman of the time. The use of sumptuous polyester was particularly notable, as it offered versatility and comfort without compromising on style.
Historical Context:
Founded by Travers Southwell in Auckland, the label quickly gained prominence for its stylish designs. Designer Alma Kimber, who collaborated with Southwell for over three decades, played a pivotal role in interpreting international fashion trends for the New Zealand market. Her designs were celebrated for their classic yet contemporary appeal.
Legacy:
The Southwell label holds a cherished place in New Zealand's fashion history, symbolizing a blend of elegance and modernity. Garments from this era, such as the described dress, are now considered vintage treasures, reflecting the timelessness of well-crafted design.
This particular dress exemplifies Southwell's commitment to quality and style, making it a valuable addition to any vintage collection or a distinctive piece for modern wearers who appreciate classic fashion aesthetics.
LABEL : Southwell (NZ)
SIZE - Approx a 12 please check measurements.
ARM TO ARM 50m
WAIST 84cm approx
HIP 96cm
SHOULDER TO CUFF 56cm
SHOULDER TO HEM 117cm
FABRIC : Polyester
RATING; A
ERA: approx 70s IMO
SOURCE: Private collection.
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